Purple Tuesday – How could it help your business?
We think it is important to make you aware of the initiative, Purple Tuesday, which will be taking place on 2nd November 2021. The initiative is free for all organisations to take part and is focused around promoting the importance of the customer experience for 14.1 million disabled people in the UK.
Purple Tuesday 2021 is a programme for organisations and businesses of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.
There is huge commercial value to be gained from taking part in this initiative. It is estimated that the purple pound – the collective spending power of disabled people and their families – is worth £6 trillion (approx.) worldwide, yet on average, it is estimated that only 10% of organisations have a plan in place to access this market. Which provides a huge opportunity for us to grow our customer base of disabled people and their families.
Disabled people make up 20% of the global population, which makes them the world’s largest minority group and 80% of disabled people have a hidden or invisible disability. This means that 1 in 5 people who enter our premises may have additional needs that may not be easily identifiable.
Purple Tuesday was created and is organised by Purple, a disability organisation which aims to support businesses to develop their products and services for disabled people. Purple Tuesday is a call to action to organisations to better understand the needs of our disabled customers and to put the right solutions in place.
The Purple Tuesday brand has grown significantly, reaching over 13 million on social media, 130+ items of media coverage including national broadcast slots on BBC, ITV News and Radio 5 Live and over 20 local radio stations, as well as trending on twitter in 2019 alone.
In order to participate in Purple Tuesday, they simply ask we as an organisation make at least one new commitment to disabled customers which needs to be relevant 365 days a year. Some ideas include: disability awareness training (click the link to see information on our training), introducing the Sunflower Lanyard scheme, improving the accessibility of a website or physical space (the organisations above are just some of the companies we’ve worked with to improve their access). Purple also provide many resources for free which we can use to help us identify and fulfil our Purple Tuesday commitment, which you can gain free access to once registered. More information on the resources they have available can be found here.